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Revealing the True Impact of ‘Incremental Attribution’ in Meta Ads
The game changing optimisation setting that traditional attribution reporting completely misses.
Meta’s new optimisation setting is reshaping performance marketing with results that remain hidden in conventional reporting. Our landmark study reveals how Incremental Attribution campaigns delivered 57% better ROAS and 94% higher incremental ROAS—despite showing minimal difference (<3%) in traditional reporting dashboards.
In this whitepaper and video case study from Meta’s Dublin HQ, we break down:
- Why traditional last-click reporting completely missed these substantial performance gains
- How combining Conversion Lift Studies with Meta’s Robyn MMM package uncovered the true impact
- Actionable strategies to measure and leverage incremental value in your campaigns
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Case Studies
