E-commerce
Not-Another-Bill
Working with Bark has and continues to be a pleasure, we've seen our online store revenues grow significantly since we started working with them back in 2018 and we continue to go from strength to strength. Even though we are a Q4 focussed brand we have seen significant lift in out of season revenue and profitability in both the online store and corporate gifting arms of the business, setting us up for long term, sustainable growth as a business.
Ned Corbett-Winder, Founder
The Situation
Ned Corbett-Winder originally founded Not-Another-Bill as a gift subscription service in 2011, but the business has grown over the years and now has three main parts, the online store, concessions and corporate gifting. All three sharing the core premise of design and personalisation which is at the heart of the company.
On the online store they sell a wide range of curated gifts, mostly designed in-house by their team in London, which are then personalised and brought to life with next day delivery. On the site they also carry a handful of brands and products that compliment the range.
Ned approached Bark.London in mid 2018 with the challenge of growing sales in the UK and Europe in the Q4 gifting period, a crucial time for the business.
The Brief
Our brief was to take full ownership Facebook and Google Ads and scale the business profitably in the UK and Europe in Q4 2018, with a view to growing out of season revenues from January onwards.
Our Approach
> We audited Not-Another-Bill’s previous activity to gain a deep understanding of what has worked, what didn’t and what they hadn’t tested yet.
> We rebuilt the Facebook and Google Ad campaigns, overhauling targeting and creative and implemented a strategy focused on improving brand awareness and driving high quality traffic.
> We implemented an ongoing testing and optimisation process to maximise return on ad spend at scale and drive long term growth.
The Results
100% year on year revenue growth two years in a row
Cost to acquire a new customer (CPA) reduced by 26%
Return on advertising spend (ROAS) increased by 60%
Successful expansion into Europe and the US
100% year on year revenue growth two years in a row
Cost to acquire a new customer (CPA) reduced by 26%
Return on advertising spend (ROAS) increased by 60%
Successful expansion into Europe and the US
