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    How we revitalised Not-Another-Bill's marketing approach, fueling their expansion into the UK and Europe.

    Personalised gift specialists, designing and curating gifts from around the globe.


    Paid Media





    The Situation

    Ned Corbett-Winder originally founded Not-Another-Bill as a gift subscription service in 2011, but the business has grown over the years and now has three main parts, the online store, concessions and corporate gifting. All three sharing the core premise of design and personalisation which is at the heart of the company.

    On the online store they sell a wide range of curated gifts, mostly designed in-house by their team in London, which are then personalised and brought to life with next day delivery. On the site they also carry a handful of brands and products that compliment the range.

    Ned approached Bark.London in mid 2018 with the challenge of growing sales in the UK and Europe in the Q4 gifting period, a crucial time for the business.

    The Brief

    Our brief was to take full ownership Facebook and Google Ads and scale the business profitably in the UK and Europe in Q4 2018, with a view to growing out of season revenues from January onwards.

    The Approach

    • We audited Not-Another-Bill’s previous activity to gain a deep understanding of what has worked, what didn’t and what they hadn’t tested yet.
  • We rebuilt the Facebook and Google Ad campaigns, overhauling targeting and creative and implemented a strategy focused on improving brand awareness and driving high quality traffic.
  • We implemented an ongoing testing and optimisation process to maximise return on ad spend at scale and drive long term growth.
  • The Results

    YoY Revenue Growth Two Years In A Row


    Reduction in Cost To Acquire A New Customer (CPA)


    Increase in ROAS