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    UGC Agency

    UGC.

    Scale your brand with authentic creator testimonials, product demos, unboxings and more.

    Behind the scenes of photoshoots

    What we do

    Scaling your ecommerce brand is harder than ever. Customers are savvy to advertising tactics. You’re expected to represent diverse socio-demographics in your content. It’s difficult to source authentic UGC. That’s where we come in.

     

    Our sister agency, Aura Ads, has built a network of 300+ vetted creators across the US, UK, and Europe. These aren’t random influencers – they’re experienced content creators who understand performance marketing and have a proven track record of delivering platform-native content that converts.

    Junior Creative working on creative assets

    Services

    Combine authenticity with strategy.

    Leaving creators to script, shoot and edit means the final content often falls short. Aura’s approach to sourcing, briefing and managing UGC creators enables you to effectively convert cold prospects into customers by conveying the message you want in an authentic way.

    Creative Strategy team in meeting

    Services

    Represent all of your customers.

    Not only are you expected to represent diversity with your ads, you’re losing revenue without it. Aura’s network of creators is large and diverse, ensuring you can appeal to and acquire more customers as you grow.

    Creative Lead happy

    Services

    Turn 1 piece of content into 10.

    The strategy we provide each creator ensures the content they deliver is versatile. Using AI tagging and a modular design approach, Aura’s post-production team creates multiple variations from each individual creator, ensuring you maximise results.

    Junior Creatives working on creative assets

    Services

    Delight Performance & Brand teams alike.

    User-Generated-Content doesn’t need to be ugly. Aura’s designers ensure your brand is authentically represented without compromising your image.

     

    Working with Bark and Aura delivers the results your Performance team wants, with the aesthetics your Brand team demands.

    Our Process

    01.
    Strategise.

    Great content can only come from great strategy. Our approach to UGC starts with planning the big idea, the specific marketing message and the style of delivery. When it comes to converting cold prospects into customers, we leave nothing to chance.

    02.
    Engage Creators.

    We have a tough vetting criteria and only select creators that will represent your brand fully – you have final say. Our creators are all professionals, have experience in multiple niches, and represent a wide range of ages, races, genders and religions.

    03.
    Submit a brief.

    Once the strategy’s in place and you’ve approved the brief, we share it with them: it’s prescriptive but not constraining. A great brief should allow creators to do what they do best – create.

    04.
    Get UGC

    Within a few days, we’ll get the content back from the creators and quickly turn it around to get live in your ad accounts. From here, it’s iterate, repeat and grow.

    Here’s our results
    View all Case Studies
    Chillys bottles
    Creative
    Performance
    Data

    Chilly’s


    Revival of a sustainable icon
    Reuseables
    Person shopping with gorillas bag
    Creative

    Gorillas


    Fuelling Gorillas' growth with high-performing ad creative
    Apps
    Groceries
    Child playing with tonies box
    Performance
    Creative
    Creative Strategy

    tonies®


    Scaling tonies with a creative-first strategy.
    Toys
    What our clients say
    Delivery driver with Gorillas bag
    Chillys bottles
    Muihood pot with cream inside
    nite watch on a robe background
    Pom Pom London bag

    What our clients say

    “

    It’s important for us to be able to create high performing content that’s tailored to our strategic business objectives quickly and at scale; so working with BARK is a no-brainer. They understand everything from effective creative strategy through to data-led asset localisation, and ultimately create content that builds brand and drives business outcomes. The team are a pleasure to work with, professional and engaged, and produced specialist performance assets that we’re really happy with.

    George Edgar,
    Gorillas

    Great working with the Bark.London team on refining our performance marketing strategy at Chilly’s. It's a core part of our full funnel approach – always tailoring and adapting our content for success. Looking forward to 2024 and bringing in fresh ideas to stay ahead of the game.

    Leah Sheridan,
    Chilly’s

    We worked with the team at BARK and found them all professional and energetic. They took a lot of time to understand our business needs and brand values and created some lovely creative assets for us. Couldn't recommend more.

    Charlotte Yau,
    Muihood

    Identifying a partner with a significant e-commerce impact and in-depth digital media expertise was essential as we embark on the next chapter of our growth trajectory. BARK’s impressive achievements for their clients, coupled with their unique integration of paid media proficiency, innovative creative execution, and robust data science, made them the stand-out choice for us.

    Matt Ralph,
    Nite Watches

    BARK aren't just the best ad-buyers we've ever come across, they understand the full ecommerce picture across creative and data too, which has been the missing piece. Our sales have grown exponentially since starting with Bark and as a business we're achieving rapid, consistent and sustainable growth for the brand. I can't recommend the team highly enough.

    Ben Boon,
    James Cromwell London & Pom Pom London

    Your Paid Media Spend Isn’t Growing Your Business. Here’s How To Fix It

    Check out our deck on how top direct-to-consumer brands are optimising their paid media spend for real growth from our recent webinar.

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