YoY Increase in Revenue, Maintaining The Same ROAS.
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thread
How we launched womenswear for Thread, and grew them 190%
Thread was a personalised clothing discovery and shopping platform.
Services
Paid Media
Data
Sector
Clothing
The Situation
Thread was a disrupter to the online clothing industry, providing a free personal styling service to the ecommerce shopping experience, saving time when updating your wardrobe. By curating their site to suit your style, and offering personalised recommendations every week across more than 700 brands, they took the hard work out of choosing the perfect clothes for you.
Initially, Thread focused on the UK menswear market before expanding to the US and subsequently launching womenswear to cement themselves as the one stop shop for all clothing needs.
The Brief
Thread was in a transition period, looking for an agency on an interim basis whilst they built out their internal team. The brand came to Bark.London with a clear brief to help continue scaling through Facebook, and support with the important upcoming womenswear launch.
The goal was to maintain their profitability, in a very competitive industry, continue to test and learn to gain efficiencies in order to scale further, and launch the womenswear arm of the business on paid social.
The Approach
Firstly, we ran a full audit of the current set up to find strategic changes to improve efficiency of the account. We then reworked Thread’s creative process, both operationally and in terms of end-to-end testing.
Once we had established a well oiled testing machine, we then deployed a new structural set-up designed to enable Thread to achieve their specific business goals.
The partnership lasted 9 months before a full handover to Thread’s newly established in-house team, who ran the marketing for the coming two years.
The Results
190%
Successful International Launch
of Womenswear, on par with Menswear performance.