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    Performance Marketing Audit

    Smarter Data Audits For Ecommerce

    Discover new opportunities hidden in your data. Industry-leading analysis and insights for large ecommerce brands who want to ensure their data is accurate, actionable, and provides a competitive edge.

    What is a BARK Audit?

    Most data audits focus on ensuring your reporting covers the basics—but that only confirms you’re ticking the boxes.

     

    BARK audits are known for thinking differently, going beyond traditional data analysis, and setting a new industry standard in delivering impactful insights.

     

    Our advanced, strategic approach cuts through the noise to identify the real issues limiting your growth. By combining sophisticated models and innovative frameworks, BARK Data Audits deliver a clear roadmap for growth, pinpointing opportunities to optimise spend, refine acquisition strategies, and drive smarter decision-making.

    Why get a BARK Audit?

    Sense-check your strategy, uncover untapped potential.

    We’ll help you uncover blind spots, eliminate hidden inefficiencies, and confirm you’re leveraging your data to its fullest potential—so you can ensure your media investment is working as hard as it should be.

    Maximise your results year-round.

    With our expertise managing leading ecommerce brands every day, we’ll provide you with unique insights that help you drive sustained performance whether you’re in the off-season, on promo, or approaching peak.

    Optimise your cross-channel ad spend.

    Given your targets, the swings in demand over the year, and your individual diminishing return curves by channel, we’ll forecast when you can scale up your media investment, by how much, and where you should deploy it for maximum ROI.

    What's included in a BARK Data Audit?

    ..

    ▪ Data accuracy review

    Ensure your data is correct and reliable, with checks for inconsistencies, gaps, and errors across your reporting system.

    ▪ Customer Lifetime Value (LTV) analysis

    Assess the impact of promotions on LTV and understand how to optimise your customer acquisition strategy for long-term profitability.

    ▪ Scalability forecast

    Get insights into when you can scale up your marketing efforts, factoring in demand fluctuations, promotional events, and additional planned activity.

    ▪ Target setting optimisation

    Adjust your new customer acquisition targets based on seasonality, diminishing returns, and overall marketing effectiveness to hit revenue and profitability goals.

    ▪ Incrementality Review

    Review how your team measures performance, refine your approach, and receive a roadmap for optimising MMM, lift tests, and future incrementality experiments to improve decision-making.

    ▪ Opportunity identification

    Uncover quick wins for immediate ROI, and discover long-term plays to keep you ahead.

    ▪ Wasted ad spend report

    Discover how much money you’re inadvertently wasting, and immediately improve ROI.

    ▪ Fully bespoke requests

    Answer the questions that are unique to your unique band.

    FAQs

    Frequently Asked Questions

    What makes a BARK Data Audit different?

    Our data audits are known for setting a new industry standard in delivering actionable, business-specific insights. We don’t just provide generic reports—we dive deep into your data to uncover hidden efficiencies, diagnose performance shifts, and propose data-driven strategies that align with your growth goals. With extensive experience working with large global eCommerce brands, we help you leverage your data as a competitive edge, ensuring you make smarter, more profitable decisions for sustainable growth.

    How long does the audit process take?

    The timeline depends on the complexity of your data, but typically the audit process takes 7-10 business days. Afterward, we provide a detailed report along with actionable recommendations. We can also schedule a follow-up consultation to walk you through the findings and next steps.

    Will the audit reveal areas where my data setup is lacking?

    Yes, the audit is designed to identify data inefficiencies, inconsistencies, and gaps in your reporting. We’ll highlight areas where your data setup may be missing key insights or not fully aligned with your business goals, whether it’s in tracking, attribution, or analysis. Our recommendations will help you optimise your data infrastructure to support better decision-making and drive improved results.

    How do I book my audit?

    Booking your paid media audit is simple. Just fill in the contact form on this page. Once we receive your request, we’ll get in touch to discuss your goals, understand your business needs, and schedule a time to begin the audit process. We’ll also provide a clear timeline and outline the next steps. Let’s get started.

    Join the world's best

    Ecommerce brands who’ve commissioned a BARK Audit.

    Get in touch