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Presscription Juices
How we helped Presscription Juices grow 300% YoY, twice, through Facebook, Instagram and Google ads.
The UK’s #1 cold-pressed juice & soup company
The Situation
Presscription Juices are the UK’s #1 cold-pressed juice & soup company, founded by Mitch Minton in 2014, who was frustrated with the misleading and environmentally costly juices that were ubiquitous.
Presscription offer 100% organic, raw and unpasteurised juices that are pressed fresh to order and dispatched in glass bottles to ensure there’s minimal environmental impact.
Using only the highest quality produce on the market, all of Presscription juices & soup cleanses are formulated by experts in nutrition using the finest cold-press machines to retain nutritional benefits.
The Brief
Having steadily built the brand through organic methods and high repeat customer rates, our brief was to take over the paid advertising across Facebook and Google to quickly scale the business’ customer acquisition profitably.
The Approach
Working closely with Mitch, we built out a digital marketing strategy based on a number of core messages that spoke directly to our ideal customers and quickly iterated on creative to help convey our USPs and value proposition to our target audiences.
In the ad accounts, we built out structures designed to introduce, attract and convert prospects, whilst testing different on-site landing pages, product offerings and message types.
The Results
Consistent
300%
YoY growth, 2 years running
Helped establish
Presscription as the leading provider of juice cleanses in the UK
Significant uplift
in Direct and Organic sales