TikTok requires a very different strategy from other digital marketing channels such as Meta Ads. However, our team of paid social specialists and creative strategists have all the tools you need to turn TikTok into a core part of your digital marketing mix.
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TikTok Ads Agency
We Do TikTok.
Turn TikTok ads into a reliable customer acquisition channel for your business.
What we do
Services
More than just a shiny object
More and more eCommerce businesses are starting to invest in TikTok Ads as the platform continues to improve every quarter.
It doesn’t have a large share of the digital ad market yet, but with a highly engaged user base of over 1 billion it’s only a matter of time until it becomes a core channel for most DTC brands.
Services
Creative Strategy
TikTok is an engagement-led platform where you only get results if your content is native and engaging. If it looks like an ad, it probably won’t work.
For our partners, we typically develop a separate creative strategy for TikTok, with a focus on shorter, far more engaging ads which are designed to capture attention and intrigue people enough so that they want to find out more on the website.
Services
Campaign Strategy
Similar to other paid social channels, TikTok excels at generating demand in cold audiences. We work with our partners to devise a strategy that will add incremental sales by reaching people who aren’t active on other social channels.
This means prioritising conversion optimisation, ensuring there’s a high-quality data flow from your store to TikTok, and setting up a consolidated account to maximise the efficiency of your campaigns.
Services
Measurement and Testing
It’s still a fairly primitive platform due to limited measurement from the TikTok pixel (it only supports 1 day click attribution), so you need to be willing to start investing enough to construct a proper experiment to understand its impact on your marketing mix.
Our Paid Media and Data teams will be able to advise on how to test TikTok and get meaningful results, or help give you the confidence to scale it further if you’re already spending.
What our clients say
What our clients say
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Your Paid Media Spend Isn’t Growing Your Business. Here’s How To Fix It
Check out our deck on how top direct-to-consumer brands are optimising their paid media spend for real growth from our recent webinar.
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