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    TikTok Ads Agency

    We Do TikTok.

    Turn TikTok ads into a reliable customer acquisition channel for your business.

    Senior Paid Media manager collaborating Creative Lead

    What we do

    TikTok requires a very different strategy from other digital marketing channels such as Meta Ads. However, our team of paid social specialists and creative strategists have all the tools you need to turn TikTok into a core part of your digital marketing mix.

    Creative team working on creative assets for clients


    More than just a shiny object

    More and more eCommerce businesses are starting to invest in TikTok Ads as the platform continues to improve every quarter.

    It doesn’t have a large share of the digital ad market yet, but with a highly engaged user base of over 1 billion it’s only a matter of time until it becomes a core channel for most DTC brands.

    New Business and Marketing Lead collaborating with Data Executive


    Creative Strategy

    TikTok is an engagement-led platform where you only get results if your content is native and engaging. If it looks like an ad, it probably won’t work.

    For our partners, we typically develop a separate creative strategy for TikTok, with a focus on shorter, far more engaging ads which are designed to capture attention and intrigue people enough so that they want to find out more on the website.

    Head of Strategy & Client Services working


    Campaign Strategy

    Similar to other paid social channels, TikTok excels at generating demand in cold audiences. We work with our partners to devise a strategy that will add incremental sales by reaching people who aren’t active on other social channels.

    This means prioritising conversion optimisation, ensuring there’s a high-quality data flow from your store to TikTok, and setting up a consolidated account to maximise the efficiency of your campaigns.

    Senior Paid Media Exec on a client call


    Measurement and Testing

    It’s still a fairly primitive platform due to limited measurement from the TikTok pixel (it only supports 1 day click attribution), so you need to be willing to start investing enough to construct a proper experiment to understand its impact on your marketing mix.

    Our Paid Media and Data teams will be able to advise on how to test TikTok and get meaningful results, or help give you the confidence to scale it further if you’re already spending.

    What our clients say
    Chillys bottles
    Pom Pom London bags
    Dash water can with mango
    Tenzing cans

    What our clients say

    Great working with the Bark.London team on refining our performance marketing strategy at Chilly’s. It's a core part of our full funnel approach – always tailoring and adapting our content for success. Looking forward to 2024 and bringing in fresh ideas to stay ahead of the game
    Leah Sheridan,
    We’ve worked with Bark from the early days and have always valued their insight, expertise and creativity.
    Ned Corbett-Winder,
    Not-Another-Bill & Bespokely.
    Bark aren't just the best ad-buyers we've ever come across, they understand the full DTC eCommerce picture across creative and data too, which has been the missing piece. Our sales have grown exponentially since starting with Bark and as a business we're achieving rapid, consistent and sustainable growth for the brand. I can't recommend the team highly enough.
    Ben Boon,
    James Cromwell London & Pom Pom London
    BARK are a top performance marketing agency. From our experience of working with agencies they are one of the the best in class. Their team are all specialists and they have helped us successfully grow our ecommerce business over the last two years!
    Georgie Titcomb,
    DASH Water
    I have been working with the team at Bark for over a year now on the performance marketing side. The team has helped us to grow our business by over 100%. The team is really knowledgeable, provide weekly insights and are also super passionate about our brand. They always go the extra mile. Can definitely recommend working with them.
    Ralph Strampfer,

    How to scale into peak season.

    Download our deck on how to maximise your revenue during peak season.

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