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What we do
Our specialist team of media buyers has a decade of experience scaling eCommerce businesses with Meta ads with a creative and data-led strategy, so if you’re looking for a partner that can improve your efficiency and scale your business profitably, you’re in the right place.
Services
Our Process
Every eCommerce business has its own challenges and limitations, so we work closely with all of our partners to ensure that they have everything they need to scale their performance marketing.
Whether you need to implement a robust creating testing process, increase the variety and quality of your ads, or understand how much value Meta contributes to your marketing mix, we have the tools to help you overcome those challenges and scale to new heights.
Services
Creative
At its heart, Meta ads is a means of distributing content across Facebook and Instagram. Therefore, if you want to improve the results you’re getting from Meta ads, you need to implement a results driven creative process that focuses on acquiring new customers.
We’ve built that team at BARK, providing everything you need to scale a DTC brand with performance marketing. Our partners benefit from media buyers, creative strategists and designers all working closely together to create high-performing ads that build brand and drive revenue.
Service
Account Structure
It’s all very well having great creative, but if it doesn’t get seen by the right people then you have a problem.
Our paid media team ensures that all of our partners have an account structure in place that is designed to deliver optimal performance by leveraging Meta’s advanced bid strategies, whilst also ensuring that we have the right level of control so we can achieve specific business goals.
Services
Data
A good data flow from your eCommerce store to Meta is the foundation of a high-performing ad account.
Without clear signals of who is most likely to purchase the Meta system is far less efficient, so we always work closely with our partners to ensure we are maximising the signals we are sending to the ad platforms, improving both in-platform attribution and optimisation.
FAQs
Meta ads are an important part of the marketing mix for driving awareness of a brand and can be a profitable channel for acquiring customers for virtually any business.
Meta ads are shown on Facebook, Instagram and Messenger via an auction-based system, where advertisers compete to show impressions to relevant people across the Meta network. Meta ads look just like organic posts on the platform, but they are designed to drive traffic to a website or build awareness.
Meta ads were formerly known as Facebook ads prior to Meta’s rebrand in October 2021. Meta ads are shown across Facebook, Inst agram, Messenger and Audience Network.
What our clients say
Check out our deck on how top direct-to-consumer brands are optimising their paid media spend for real growth from our recent webinar.
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