Bark.London

WE DO GROWTH.

We’re a specialist Facebook and Google advertising agency run by a team who’ve led the in-house growth for some of Europe’s largest eCommerce businesses like Just Eat, Simba Sleep, Made.com, Mahabis and Wonderbly.

WE DIDN’T SET OUT TO BUILD AN AGENCY.

It all started with Ned Corbett-Winder, founder of the eCommerce gifting business Not-Another-Bill. He was introduced to Tom, our co-founder, off the back of a stag do with the founder of Simba Sleep, where Tom was leading the Paid Social.

Q4 was fast approaching – a crucial time for Not-Another-Bill – but Ned’s team were struggling to make their Facebook advertising profitable at scale. So, after a short coffee meet, Tom agreed to take over the reins. At the same time, Daniel, our other co-founder, who’s started and grown eCommerce brands of his own, began working with Tom to help turn things around.

The partnership was a success, with Not-Another-Bill posting significant revenue growth, and we quickly found ourselves being introduced to other people who had amazing products but were struggling to scale effectively using Facebook and Google. Either because they lacked the expertise in-house or they were working with an agency who were struggling to deliver the results they needed.

It soon became obvious that helping eCommerce businesses grow was where we could add significant value, and the best way to do it was by developing an offering that’s structured to deliver work like an in-house marketing team but with all the problem-solving and learning benefits of the agency environment.

It was at that point we decided to go against the typical agency grain. We began hiring exceptional people who’ve led global Facebook and Google departments at the likes of Just Eat, Simba Sleep, Made.com, Mahabis and Wonderbly, ultimately assembling a senior team who have a track record for delivering meaningful growth for companies whose products do good.

We’re still working with Not-Another-Bill to this day.

 

HOW WE WORK.

We are specialists in paid acquisition.
We grow businesses with Facebook and Google ads, supported by our best-in-class data and creative services, giving you access to the skills and insights that are usually only available to the most advanced in-house teams.

We focus on top line growth.
We structure our work around the single goal of helping businesses drive new customer revenue growth whilst maintaining profitability. KPIs are set in collaboration with your team and are based on insights from our data team, factoring in your specific growth appetite.

Meet your Pod.
Our team operates in a pod structure, where your Growth Manager (3-5 years’ experience) and main point of contact, is led by one of our senior team (10+ years’ experience) and supported by a Growth Executive or Specialist (1-2 years’ experience). Members from our Data and Creative teams then slot in to work alongside them, all aligned to achieve your growth goals.

Data and Creative to support your growth.
Not everyone has the luxury of being able to hire in-house data and creative teams. 

Our Data and Creative teams are specialised in solving problems that are specific to eCommerce businesses, such as:

> Understanding the value of your customers

> Understanding the efficiency of your marketing mix

> Creating and testing performance focussed ads on a regular cadence

We are an extension of your team.
We are structured in a way that allows us to flex our services to meet the needs of our partners.

Whether your team needs specialist creative support or insights from our data team, or if you need a fully managed service for your Facebook and Google ads, we can create a package that suits your needs.

Endorsed By Facebook & Google.

Agency Snapshot

  • 25

    Client partners

  • 20

    Experts in our team

  • 1

    Focus: growth

OUR SERVICES.

  • FACEBOOK AND GOOGLE ADS.
    We take care of every aspect of your Facebook and Google advertising activity, giving you best in class account management, optimisation, strategy and reporting. All built around driving profitable, sustainable growth for your business at the top line. *One-off projects and ad-hoc strategic consultancy available.
  • PERFORMANCE CREATIVE.
    A fully bespoke creative solution to ensure your brand stands out and acquires high-value customers. Our in-house designers take your existing image and video content, reimagining and repurposing them into social-first performance assets that are conversion optimised and platform appropriate.
  • DATA & ANALYTICS.
    Answer the big questions. Set a North Star KPI; understand what the efficiency of your marketing mix is; discover where your customers truly hear about your business and how much they're worth to you, so that you can invest in what's actually going to scale your business profitably.