WE DO GROWTH.
We’re a specialist Meta and Google advertising agency for high growth direct to consumer eCommerce brands. Our team have led the in-house growth for some of Europe’s largest eCommerce businesses like Just Eat, Simba Sleep, Made.com, Mahabis and Wonderbly.
EXPERIENCE IN-HOUSE AT LARGE ECOMMERCE BRANDS.
Our team has led the growth for some of Europe’s leading direct to consumer eCommerce businesses.
They have been responsible for £100m/year budgets for Meta and Google.
We have a proven track record scaling mid-large sized eCommerce businesses.
Typically, our core KPI is maximising new customer acquisition at scale whilst maintaining profitability, and we want to drive incremental revenue from your spend on paid search and paid social to focus on top-line growth.
AN EXTENSION OF YOUR TEAM
Our clients benefit from a dedicated growth team offering as close to an in-house experience as possible, receiving 3 dedicated specialists at all times, plus supplementary support.
Our team operates in a pod structure, led by one of our senior team (10+ years’ experience), with your Growth Manager (3-5 years’ DTC eCommerce experience) as a daily point of contact, and supported by a Growth Executive or Specialist (1-2 years’ experience).
Members from our Data and Creative teams then slot in to work alongside them, all aligned to achieve your growth goals.
We strive to feel like an extension of your team, with our goal to grow your business in the right way.
DTC ECOMMERCE CREATIVE SPECIALISTS
We offer a fully bespoke creative solution to ensure your brand stands out and acquires high-value customers.
Our offering is eCommerce specific, with specialist in-house creative resource, rapid turn around times and unlimited revisions.
Fully bespoke. Entirely flexible. More info here.
DATA TO SUPPORT YOUR GROWTH
Not everyone has the luxury of being able to hire in-house data teams.
Our Data team is specialised in solving problems that are specific to eCommerce businesses, such as:
> Understanding the value of your customers
> Understanding the efficiency of your marketing mix
> Accurately predicting revenue, stock, CAC and ROAS changes at increased scale
> Forecasting your revenue based on digital spend, discounting, seasonality and more
> Understanding your LTV and lifetime profitability
> Measuring the incrementality of your marketing spend
> Custom projects like marketing mix modelling, investor deck support and more
BENEFITS OF WORKING WITH BARK
> We understand your challenges beyond just ads.
Whether it’s CRO, offer optimisation, stock forecasting, site merchandising, creative production, supplementary channel integration or more, we’ve been there.
> Depth of eCommerce industry knowledge.
We have access to vast amounts of data across our client portfolio of 25+ eCommerce brands and know what’s working right now on paid social & search.
> Dependable strategic advice.
We’ve likely experienced your current and future growth challenges, either whilst in-house or across our brand portfolio, and can help you plan for, manage and mitigate against their impact.
> World class client services.
We understand what it’s like to be in-house working with an agency and what really matters most. We always shoot straight, give you all the info you need and are proactively in sharing plans to continuously improve performance.
GOOGLE AND META PARTNERS
We have access to top tier support, dedicated account management, priority issue resolution, 1-1 consultations with auction, creative and data teams, as well as advertising credits and more for our client partners.
SUPPORTED BY INDUSTRY SPECIALISTS
Shooting content for the UK’s biggest DTC eCommerce brands like Huel, Freddie’s Flowers, Wild and more.
International DTC eCommerce email marketing agency. The UK’s largest Klaviyo partner.
R. Agency (Formerly Rebecca Abigail).
Steve Bartlett acquired PR Agency, part of Flight Story.
The go-to DTC marketing measurement people.
Experts in our team
META AND GOOGLE ADS.We take care of every aspect of your Meta and Google advertising activity, giving you best in class account management, optimisation, strategy and reporting. All built around driving profitable, sustainable growth for your business at the top line. *One-off projects and ad-hoc strategic consultancy available.
PERFORMANCE CREATIVE.A fully bespoke creative solution to ensure your brand stands out and acquires high-value customers. Our in-house designers take your existing image and video content, reimagining and repurposing them into social-first performance assets that are conversion optimised and platform appropriate.
DATA & ANALYTICS.Answer the big questions. Set a North Star KPI; understand what the efficiency of your marketing mix is; discover where your customers truly hear about your business and how much they're worth to you, so that you can invest in what's actually going to scale your business profitably.