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    Paid Search Agency London

    We do Paid Search.

    Implement a paid search strategy that balances performance and control to deliver incremental business growth.

    Team engaged in meeting

    What we do

    Our paid search team has experience delivering exceptional results for our partners across the three largest search ad platforms: Google, Amazon and Microsoft.

    Our goal is always to drive incremental growth for the businesses we work with. We do it by leveraging the latest automated tools and bid strategies to drive the best performance possible whilst maintaining control of where our ads appear, which products we are pushing and the incremental value of our spend.

    Paid Media Manager


    Google Ads

    Google ads is where the majority of eCommerce businesses allocate their paid search budget due to Google’s monopoly of the search market (>90% market share).

    It is an incredibly effective channel for acquiring new customers, but many businesses don’t focus their strategy on driving incremental revenue growth from the channel and are often limited by a granular account structure that relies on manual inputs.

    At BARK, we look to balance performance with control for our partners, leveraging the latest automated tools from Google within a consolidated account structure, whilst still maintaining enough control to ensure we’re driving incremental revenue growth.

    Senior Paid Media Exec on a client call


    Amazon Ads

    Amazon is the third largest digital ad platform by revenue and the ecosystem is the foundation of many successful eCommerce businesses.

    Many of our partners sell on Amazon alongside their eCommerce stores, so we have plenty of experience implementing strategies that ensure that the two sales channels work together to grow the business as a whole, rather than cannibalise each other.

    Creative on laptop working on creative assets


    Microsoft Ads

    Microsoft ads (formerly Bing Ads) are an afterthought for many businesses and people often launch activity on the platform simply because they feel they ought to.

    It only makes up a small percentage of global search volume, so we always work with our partners to understand whether the demographic that’s using Bing is appropriate for their business. This then helps us determine whether it’s going to be viable for them to acquire new customers from the channel, before developing a strategy for testing and scaling the channel.

    Creative team working on creative assets for clients


    Frequently asked questions.

    What is paid search?

    Paid search refers to advertising on search engines, such and Google and Bing, where advertisers look to drive traffic to their website by showing ads in search results that are relevant to their business.

    What is a good paid search strategy?

    A good paid search strategy is one that’s designed to introduce your product and brand to new people who are looking to solve a specific problem that you can help with. When paid search campaigns are set up correctly, they can be a very effective new customer acquisition tool for your business.

    What is the difference between paid search and SEO?

    SEO, or Search Engine Optimisation, is a marketing strategy designed to help a business rank organically for high-value search terms on Google and other search engines.

    Paid search refers to advertising on search engines, such as Google and Bing, where advertisers look to drive traffic to their website by showing ads in search results that are relevant to their business.

    What our clients say
    Hands holding Myota bag
    Lions prep meal and box
    Pom Pom London bag
    Four Cans of DASH water
    Chillys bottles

    What our clients say

    BARK get into the detail around our products, customer journey, margin profile etc in order to try and come up with winning growth strategies and ways to improve metrics across the board. It makes all the difference to know we have a supportive partner with thorough reporting, who are really responsive and enjoyable to work with.

    Katherine Stennett ,

    We’ve been working with Bark for almost 5 months now and have been really impressed. The entire team are really knowledgable across Meta, Search and Tiktok. The team are really well organised, agile and quick to respond too which makes working with them so easy. Would highly recommend if you’re looking for a strong digital Growth agency!

    Siobhan North,
    Lions Prep

    BARK aren't just the best ad-buyers we've ever come across, they understand the full DTC eCommerce picture across creative and data too, which has been the missing piece. Our sales have grown exponentially since starting with Bark and as a business we're achieving rapid, consistent and sustainable growth for the brand. I can't recommend the team highly enough.

    Ben Boon,
    James Cromwell London & Pom Pom London

    The team are consistently testing, giving clear weekly updates on results and being proactive with creative strategy, which makes working with them extremely efficient, and the results we are achieving reflect that.

    Holly Crossley,
    DASH Water

    Great working with the Bark.London team on refining our performance marketing strategy at Chilly’s. It's a core part of our full funnel approach – always tailoring and adapting our content for success. Looking forward to 2024 and bringing in fresh ideas to stay ahead of the game.

    Leah Sheridan,

    We’ve worked with Bark from the early days and have always valued their insight, expertise and creativity.

    Ned Corbett-Winder,
    Not-Another-Bill & Bespokely

    How to scale into peak season.

    Download our deck on how to maximise your revenue during peak season.

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