Paid Search Agency London

Google ads is where the majority of eCommerce businesses allocate their paid search budget due to Google’s monopoly of the search market (>90% market share).

It is an incredibly effective channel for acquiring new customers, but many businesses don’t focus their strategy on driving incremental revenue growth from the channel and are often limited by a granular account structure that relies on manual inputs.

At BARK, we look to balance performance with control for our partners, leveraging the latest automated tools from Google within a consolidated account structure, whilst still maintaining enough control to ensure we’re driving incremental revenue growth.

Microsoft ads (formerly Bing Ads) are an afterthought for many businesses and people often launch activity on the platform simply because they feel they ought to.

It only makes up a small percentage of global search volume, so we always work with our partners to understand whether the demographic that’s using Bing is appropriate for their business. This then helps us determine whether it’s going to be viable for them to acquire new customers from the channel, before developing a strategy for testing and scaling the channel.