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What we do
Our paid search team has experience delivering exceptional results for our partners across the three largest search ad platforms: Google, Amazon and Microsoft.
Our goal is always to drive incremental growth for the businesses we work with. We do it by leveraging the latest automated tools and bid strategies to drive the best performance possible whilst maintaining control of where our ads appear, which products we are pushing and the incremental value of our spend.
Services
Google Ads
Google ads is where the majority of eCommerce businesses allocate their paid search budget due to Google’s monopoly of the search market (>90% market share).
It is an incredibly effective channel for acquiring new customers, but many businesses don’t focus their strategy on driving incremental revenue growth from the channel and are often limited by a granular account structure that relies on manual inputs.
At BARK, we look to balance performance with control for our partners, leveraging the latest automated tools from Google within a consolidated account structure, whilst still maintaining enough control to ensure we’re driving incremental revenue growth.
Services
Amazon Ads
Amazon is the third largest digital ad platform by revenue and the ecosystem is the foundation of many successful eCommerce businesses.
Many of our partners sell on Amazon alongside their eCommerce stores, so we have plenty of experience implementing strategies that ensure that the two sales channels work together to grow the business as a whole, rather than cannibalise each other.
Service
Microsoft Ads
Microsoft ads (formerly Bing Ads) are an afterthought for many businesses and people often launch activity on the platform simply because they feel they ought to.
It only makes up a small percentage of global search volume, so we always work with our partners to understand whether the demographic that’s using Bing is appropriate for their business. This then helps us determine whether it’s going to be viable for them to acquire new customers from the channel, before developing a strategy for testing and scaling the channel.
FAQs
Paid search refers to advertising on search engines, such and Google and Bing, where advertisers look to drive traffic to their website by showing ads in search results that are relevant to their business.
A good paid search strategy is one that’s designed to introduce your product and brand to new people who are looking to solve a specific problem that you can help with. When paid search campaigns are set up correctly, they can be a very effective new customer acquisition tool for your business.
SEO, or Search Engine Optimisation, is a marketing strategy designed to help a business rank organically for high-value search terms on Google and other search engines.
Paid search refers to advertising on search engines, such as Google and Bing, where advertisers look to drive traffic to their website by showing ads in search results that are relevant to their business.
What our clients say
Check out our deck on how top direct-to-consumer brands are optimising their paid media spend for real growth from our recent webinar.
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