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Creative Strategy

All great designs start with brilliant ideas. Propel your brand forward, taking a strategic approach to every creative decision.

What we do

Scaling your ecommerce brand is harder than ever. The ads you run have to stay fresh and current. You need to keep an eye on all the trends. Your audience wants to be both informed and entertained. That’s where we come in.

Our sister agency, Aura Ads, is a global leader in creative strategy for performance marketing. Their strategists analyse your proposition, brand and offering, combining strategic insights with learnings from $500m+ in analysed ad spend. The result: curated ad concepts designed for maximum impact.

Services

Get creative made for growth.

Nothing about your business should be random. Aura’s creative strategy team goes deep into your brand’s DNA – identifying core values, audience motivations and angles that break through the noise. Our integrated teams across creative, paid media and data ensure media insights shape creative direction, while creative performance refines targeting. Faster learning. Stronger results.

Services

Stay ahead of the competition.

In a dynamic advertising landscape, we keep you ahead by swiftly capitalising on trends and conducting in-depth competitor research. Working with Aura, our strategic insights and creative foresight position your brand as a leader, ensuring deep resonance with your audience as well as a competitive edge.

Paid Media Manager collaborating with Creative Strategy team

Services

Use your content to the fullest.

Aura’s briefing process taps into a wide array of creative formats – from imagery and videos to animations and UGC – delivering content that resonates with different audiences. We use rigorous testing and data-driven insights to fine-tune our hooks and approach, ensuring each asset not only grabs attention but also lays the groundwork for a long-lasting connection.

Junior Creative working on creative assets

Services

Make your assets work smarter and harder.

Time for a creative refresh? We can guide you in acquiring the perfect content for all your marketing needs, from direct-response ads to brand assets. We detail specific requirements for shoots, UGC scripts and more, offering clear execution guidelines. This ensures creative concepts reach their full potential, boosting your brand’s engagement and success.

What our clients say

What our clients say

“

It’s important for us to be able to create high performing content that’s tailored to our strategic business objectives quickly and at scale; so working with BARK is a no-brainer. They understand everything from effective creative strategy through to data-led asset localisation, and ultimately create content that builds brand and drives business outcomes. The team are a pleasure to work with, professional and engaged, and produced specialist performance assets that we’re really happy with.

George Edgar,

Gorillas

Great working with the Bark.London team on refining our performance marketing strategy at Chilly’s. It's a core part of our full funnel approach – always tailoring and adapting our content for success. Looking forward to 2024 and bringing in fresh ideas to stay ahead of the game.

Leah Sheridan,

Chilly’s

We worked with the team at BARK and found them all professional and energetic. They took a lot of time to understand our business needs and brand values and created some lovely creative assets for us. Couldn't recommend more.

Charlotte Yau,

Muihood

Identifying a partner with a significant e-commerce impact and in-depth digital media expertise was essential as we embark on the next chapter of our growth trajectory. BARK’s impressive achievements for their clients, coupled with their unique integration of paid media proficiency, innovative creative execution, and robust data science, made them the stand-out choice for us.

Matt Ralph,

Nite Watches

BARK aren't just the best ad-buyers we've ever come across, they understand the full ecommerce picture across creative and data too, which has been the missing piece. Our sales have grown exponentially since starting with Bark and as a business we're achieving rapid, consistent and sustainable growth for the brand. I can't recommend the team highly enough.

Ben Boon,

James Cromwell London & Pom Pom London

Here’s our results

View all Case Studies