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    Resources

    Take a deeper dive into topics of interest with our performance marketing resources.

    BARK and Meta whitepaper: Revealing the True Impact of Incremental Attribution in Meta Ads

    Whitepaper.

    Our case study with Pop Pom London revealed 57% better ROAS using Meta’s Incremental Attribution – sign up now for the complete whitepaper.

    Incremental Attribution: BARK and Meta partnership interview with Igor Skokan

    Inside Incremental Attribution

    A Deep Dive with Marketing Science Director Igor Skokan

    Our exclusive interview with Meta’s Marketing Science Director Igor Skokan reveals how Incremental Attribution is delivering 46% performance lifts and why 31% of conversions are currently misallocated.

    The Peak Season Playbook: Data session with Alex Eisenhart and Tom Lambert

    The Peak Season Playbook - Webinar Series

    Data: Bring Clarity To The Peak Season Chaos

    Data-driven strategies for maximising peak season performance and ROI

    The Peak Season Playbook: Creative session with Holly Karaolis and Tom Lambert

    The Peak Season Playbook - Webinar Series

    Creative: The Biggest Lever to Improve Results

    Key strategies to turn creative into your biggest growth lever.

    The Peak Season Playbook: Paid Media session with Alex Smith and Tom Lambert

    The Peak Season Playbook - Webinar Series

    Paid Media: Maximise Your Performance This Peak Season.

    Optimising paid media structures for maximum efficiency during peak season.

    How to build a content pipeline that fuels your Paid Media — webinar with Holly Karaolis and Tom Lambert

    How To Build A Content Pipeline To Fuel Your Paid Media

    Build a content pipeline that drives scalable, high-performance paid media.

    Your Paid Media Spend Isn't Growing Your Business. Here's How To Fix It

    Your Paid Media Spend Isn’t Growing Your Business. Here’s How To Fix It

    Discover the proven strategies ecommerce brands are using to turn paid media into a genuine growth driver, not just vanity metrics. In this on-demand presentation we share the frameworks, metrics, and media planning tactics that fuel sustainable, profitable growth.