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    Paid Social Agency London

    We Do Paid Social.

    Build awareness and acquire new customers with a paid social strategy powered by creative and data.

    Senior Paid Media Exec on a client call

    What we do

    Our specialist team of media buyers has a decade of experience scaling eCommerce businesses with paid social. Meta ads in particular are a crucial part of the mix for building awareness of your brand and generating demand for your product, but you need to have the right strategy in place if you want to scale the channel efficiently.

    Creative team working on creative assets for clients


    Meta Ads

    Meta ads (on Facebook and Instagram) are indispensable for virtually every eCommerce business as they enable you to build a brand and drive action with the same impression. When you get the strategy right, it can enable a business to scale rapidly by reaching the right people at the right time, introducing your brand to millions of relevant people every month and growing your customer base.

    New Business and Marketing Lead collaborating with Data Executive


    TikTok Ads

    TikTok is the new kid on the block, but it is much more than just a shiny object these days. It is becoming increasingly important to many eCommerce businesses, but it requires a different strategy and creative process and strategy make it work. Luckily our team of Paid Social specialists and creative strategists have all the tools you need to test the channel and scale it efficiently.

    Paid Media manager collaborating with team



    Having a process in place to continually improve and optimise your ad creative is more important than ever for DTC brands. At BARK we provide our partners with an integrated team of media buyers and creative strategists, ensuring that every business we work with can improve their results by testing high volumes of new creative on a regular cadence.

    Junior Creative on laptop working on creative assets



    The foundation of any high-performing ad account is clean data. When we onboard all of our partners we carry out a thorough audit of your tracking for all Paid Social channels, ensuring that it is in line with current best practice, setting the account up for long-term success.

    Head of Growth working with Head of Strategy & Client Services


    Frequently asked questions.

    What is paid social?

    Paid social is a term that refers to advertising on social media channels. The most common are Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat, X and Reddit.

    Is paid social worth it?

    Paid social is an important part of a digital marketing mix for businesses of all sizes as it enables you to drive awareness of your brand and product in large audiences on platforms that have a large number of very engaged users. It can work especially well for eCommerce businesses as you can typically drive a positive ROI from your campaigns if you set things up correctly.

    What is the difference between paid social and paid search?

    Paid search refers to advertising on search engines, such and Google and Bing, whereas Paid Social is advertising on social media networks such as Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat, X and Reddit.

    What our clients say
    Hands holding Myota bag
    Lions prep meal and box
    Pom Pom London bag
    Four Cans of DASH water
    Chillys bottles

    What our clients say

    BARK get into the detail around our products, customer journey, margin profile etc in order to try and come up with winning growth strategies and ways to improve metrics across the board. It makes all the difference to know we have a supportive partner with thorough reporting, who are really responsive and enjoyable to work with.

    Katherine Stennett ,

    We’ve been working with Bark for almost 5 months now and have been really impressed. The entire team are really knowledgable across Meta, Search and Tiktok. The team are really well organised, agile and quick to respond too which makes working with them so easy. Would highly recommend if you’re looking for a strong digital Growth agency!

    Siobhan North,
    Lions Prep

    BARK aren't just the best ad-buyers we've ever come across, they understand the full DTC eCommerce picture across creative and data too, which has been the missing piece. Our sales have grown exponentially since starting with Bark and as a business we're achieving rapid, consistent and sustainable growth for the brand. I can't recommend the team highly enough.

    Ben Boon,
    James Cromwell London & Pom Pom London

    The team are consistently testing, giving clear weekly updates on results and being proactive with creative strategy, which makes working with them extremely efficient, and the results we are achieving reflect that.

    Holly Crossley,
    DASH Water

    Great working with the Bark.London team on refining our performance marketing strategy at Chilly’s. It's a core part of our full funnel approach – always tailoring and adapting our content for success. Looking forward to 2024 and bringing in fresh ideas to stay ahead of the game.

    Leah Sheridan,

    We’ve worked with Bark from the early days and have always valued their insight, expertise and creativity.

    Ned Corbett-Winder,
    Not-Another-Bill & Bespokely

    How to scale into peak season.

    Download our deck on how to maximise your revenue during peak season.

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