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What we do
Our team has over a decade of experience managing Google Ads for eCommerce businesses, including a number of household names.
Despite Google being a mature channel, we’ve consistently been able to unlock further profitable growth from the channel for our partners by making use of the latest strategies and automated tools.
How we do it
Performance and Control
At the core of our strategy is balancing the interests of our partners with the optimal technical setup for driving the best results from Google Ads.
We look to maintain control of where ads appear and which products we are promoting, whilst increasing the incremental value of our partner’s spend through non-brand search terms, enabling them to unlock further profitable growth from the channel.
How we do it
Data & Feed Optimisation
At the core of an effective Google Ads strategy is having a quality data flow from your website and eCommerce store through to the ad account, providing the system with enough data to optimise effectively.
When we onboard a new partner we conduct a thorough data audit and work with your eCommerce team to ensure we are providing Google with the signals it needs to find you new customers as efficiently as possible.
How we do it
Consolidation
Gone are the days of a granular account structure and manual bid changes. We find that many businesses are held back by a dated account structure which limits the ability of Google’s bid strategies to optimise towards the users who are most likely to convert.
Our strategy is built on the key principle of consolidation, where we provide Google’s system with the flexibility it needs to optimise your bids in real-time whilst ensuring we still maintain an appropriate level of control.
How we do it
Incrementality
With a consolidated structure in place and an efficient data flow, we work with our partners to optimise the Google account towards acquiring new customers. This involves reducing our reliance on branded search terms and focussing our efforts on driving conversions from non brand activity from search, shopping and Performance max campaigns.
By implementing this approach for our partners, we have been able to double the ROAS of non-brand search campaigns at the same level of spend. Check out the case study for Free Soul below.
FAQs
What an agency charges is the true cost of the time time takes to deliver the work that you need to get the results you want. In the case of Google Ads, an agency will charge you based on the complexity of your ad account, based on the number of markets, products and size of budget. The more complex the project, the higher the fee, but usually a good agency will pay for itself by improving the efficiency of your marketing spend.
What our clients say
Check out our deck on how top direct-to-consumer brands are optimising their paid media spend for real growth from our recent webinar.
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