Unlock how top global ecommerce brands plan and win peak season. This on-demand webinar shares data-driven strategies to help DTC brands scale profitably during Black Friday, holidays, and regional peaks. Get the insights to forecast confidently and maximise both short- and long-term value.
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Data: Bring Clarity To The Peak Season Chaos
Data-driven strategies for maximising peak season performance and ROI.
In this final webinar of our Peak Season Playbook series, Bark’s Head of Data Analytics, Alex, reveals how to leverage data analytics to optimize your e-commerce strategy during the crucial peak season period. Learn practical approaches including:
- Forecasting sales to anticipate demand accurately
- Planning spend effectively to maximise return on investment
- Calculating customer lifetime value (LTV) specific to peak season customers
- Using media mix modeling to distribute your budget efficiently across marketing channels
Discover how to:
- Maintain profitability while scaling your campaigns
- Avoid common pitfalls in preparing for promotional periods
- Make data-informed decisions that maximize both immediate sales and long-term customer value
This webinar is perfect for e-commerce managers and marketers looking to bring clarity to peak season planning and execution.
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