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Creative: The Biggest Lever to Improve Results
Learn why creative drives 56% of paid media performance.
Discover how top global brands are using strategic creative to outperform competitors and drive better results from their paid social campaigns.
In this webinar, BARK’s Head of Creative reveals the three fundamental pillars of high-performing ad creative and shares the performance-first content pipeline that’s helping brands allocate 5-10% of their media spend more effectively.
What you’ll learn:
- The 3 non-negotiable elements that make ad creative perform
- How to build a systematic creative strategy using persona mapping
- Why creative diversity prevents ad fatigue during peak season
- The balance between product focus and promotional messaging
- How top brands structure their content planning and shoot briefs
- Real examples of what works (and what doesn’t) across different industries
- Scaling creative production from UGC to studio shoots
Essential viewing for marketers, creative directors, and founders looking to unlock their biggest performance lever and drive better ROI from paid social campaigns.
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Case Studies
