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    Inside Incremental Attribution

    A Deep Dive with Marketing Science Director Igor Skokan

    Our interview with Meta’s Marketing Science Director Igor Skokan about Incremental Attribution – the machine learning technology that optimises for truly incremental conversions. We cover our validation research with Pom Pom London, why last-click attribution is broken, and how this breakthrough is delivering 46% performance lifts. Get practical insights from our hands-on testing and learn what this shift means for campaign measurement.

    Get in touch today

    Ready to unlock your campaign’s hidden value?

    Traditional attribution is leaving money on the table. Schedule a call with us to explore how Incremental Attribution could transform your measurement strategy and campaign performance.

    Who we work with

    We’re a specialist performance marketing agency, helping global ecommerce brands think differently, grow faster and build lasting brand value.