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    BARK Becomes First Independent UK Agency to Achieve Triple Meta Accreditation

    Jun 11, 2025 |
    Written by:
    Bark Agency

    We’re proud to share that BARK has become the first independent UK agency to achieve triple Meta accreditation, recognised as best in class across campaign management, measurement and now creative strategy.

    So, what does that actually mean?

    Meta’s accreditation programme exists to identify agencies that consistently deliver market-leading results across its most commercially important specialisms. Each accreditation involves a rigorous, evidence-based review of expertise, processes and impact. Achieving all three places us in a select global group of Meta’s most trusted agency partners. For an independent agency, it’s a particularly significant distinction.

    But this isn’t just about recognition. What matters is what it unlocks for the brands we partner with, and how it enhances our ability to help them grow faster and smarter.

    What This Means for Our Clients

    Our triple accreditation offers tangible advantages to our partners that can make a real difference to performance:

    • Early access to new features and platform tools, so brands can test and adopt innovations before the wider market.
    • Enhanced platform support, with faster issue resolution, campaign reviews and direct access to Meta’s strategic specialists.
    • Funded testing opportunities that give brands the chance to trial new strategies with reduced financial risk.
    • Additional ad credits to extend test budgets and uncover new creative and media opportunities.

    An Integrated, Smarter Approach to Growth

    This accreditation recognises the way we operate: combining paid media, data science, and creative as a single, joined-up engine for growth. It’s an approach built for ambitious ecommerce brands navigating platform change, attribution complexity and creative fatigue, where consistent, scalable growth relies on a fully integrated performance marketing strategy.

    For brands, it means creative strategy shaped by real-time data. Measurement frameworks that actively inform decision-making. And campaigns designed for growth that can be predicted, scaled and sustained.

    Proven Impact, Real Results

    The impact of this integrated model can be seen in the results we deliver for brands across multiple ecommerce sectors. Explore some of those case studies here.

    We’ve also partnered directly with Meta on breakthrough research, including a comprehensive study on incremental attribution with global ecommerce retailer Pom Pom London. Using gold-standard conversion lift studies and Meta’s AI-powered marketing mix modelling, we discovered that Meta’s new incremental attribution setting delivered 57% better ROAS and a remarkable 94% increase in incremental ROAS – improvements that traditional click-based reporting completely missed, showing differences of less than 3%. This research demonstrates how conventional measurement practices can mask significant opportunities for campaign optimisation. Download the full findings in our co-branded whitepaper here.

    Explore What This Means for Your Brand

    We’re genuinely excited about what this accreditation enables for the brands we work with. If there’s interest in exploring what it could mean for your brand’s growth strategy, we’d love to have that conversation.

    Ready for smarter, faster, scalable growth? Let’s talk.

    Revealing the True Impact of ‘Incremental Attribution’ in Meta Ads

    Meta’s new optimisation setting delivered game-changing results that conventional reporting completely misses. Our co-branded whitepaper combines Conversion Lift Studies with Meta’s Robyn MMM to expose the hidden performance in your campaigns.