Discover how to make your ad spend work harder for you with BARK’s Head of Data & Analytics, Alex Eisenhart, at Meta’s Project Robyn Community Connect.
We’re thrilled to announce that BARK’s very own Alex Eisenhart will be speaking at Meta’s Project Robyn & Open Source Measurement Global Community Connect on February 25, 2025, to a global audience of leading ecommerce brand representatives. This exclusive virtual event brings together top industry experts to discuss the latest advancements in open-source measurement and marketing science.
Alex will join a panel of leading advertisers and industry experts, sharing insights into how BARK has leveraged Project Robyn and gold-standard incrementality testing methodologies like multicell lift tests to drive improved marketing performance. As a company seeking to help lead the charge for our clients to better understand the incrementality of their eCommerce marketing, we’re proud to be invited to contribute to this conversation.
Our Work with Meta: Real Results in Action
At BARK, measurement has always been at the forefront of our minds. Recently, we co-partnered with Meta on some groundbreaking research, leveraging Conversion Lift Studies and their AI-powered MMM package, Robyn, to uncover new customer growth for leading global ecommerce retailer, Pom Pom London. Amongst other business critical findings, we helped the retailer discover a 94% increase in incremental ROAS while uncovering new ways to optimise performance. You can read the Meta x BARK co-published case study here.
Event Details
📅 Date & Time: 25th February, 4-6 PM UK / 11 AM-1 PM ET / 8-10 AM PT
📍 Location: Virtual (Zoom Webinar)
This is a must-attend event for c-suite, senior marketers, analysts, and anyone looking to stay ahead of the curve in marketing measurement. Even if you can’t attend live, sign up now to receive access to the recording and key insights shared during the session. Join us for this unique global event, and don’t miss out on the opportunity to discover how you can apply the learnings for yourself.
