Google's First Real Threat: How LLMS Are Disrupting Search

In this conversation, we unpack one of the most fascinating shifts in digital marketing today: how large language models like ChatGPT are beginning to disrupt the search landscape and challenge Google’s long-standing dominance. With AI-driven tools taking market share and changing the way people research products and information online, Google is rapidly adapting, launching AI Overviews and rethinking how ads, SEO, and organic discovery coexist. This video explores the evolving future of search, what it means for advertisers, and the role of relevance in a world no longer dictated by just paid placements.