Google's Al Play Is About To Change Everything

AI is rapidly changing how people search, shop, and interact online and Google’s next move could redefine everything. While much of the noise has centred around ChatGPT, Google’s Gemini models are quietly closing the gap, with features that rival and in some cases outpace OpenAI. With AI-generated search results now being tested, the shift from traditional search to AI-powered experiences is already underway. In this video, we break down what this means for brands, advertisers, and consumers and why Google’s position makes it a game-changing move for the entire industry.