Google's First Real Threat: How LLMS Are Disrupting Search

In this conversation, we dive into how AI language models like ChatGPT and Claude are reshaping the future of search and digital advertising. As large language models (LLMs) rapidly become integrated into our daily online experiences, the big question is when, not if, advertising will become part of these platforms. Will AI-powered search replace Google’s longstanding dominance? Can brands advertise within LLMs without compromising the user experience? And will any one provider monopolise this emerging space? Join us as we unpack the commercial realities behind the AI hype and what it means for the future of paid media.