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Muihood is a skincare brand that blends Traditional Chinese Medicine (TCM) with modern science to offer effective, heritage-inspired products. Their flagship product, the Good Chi Cleansing Balm, features a nourishing formula with soybean oil, ginseng root, and goji berry, designed to protect and rejuvenate the skin. Despite having a strong product and a commitment to celebrating TCM, Muihood faced performance challenges. Their existing advertising content was visually appealing but lacked essential nuances to drive performance on paid media.
Muihood tasked us with revamping their ad strategy to drive better performance and support their growth ambitions. The challenge was to create a diverse set of high-performance ads—videos, images, and tests—using their existing bank of creative that would effectively showcase their products and appeal to their target audience. Our goal was to blend existing user-generated content (UGC) with fresh, brand-focused visuals. Additionally, we aimed to experiment with innovative elements such as motion graphics to enhance engagement, improve brand recall, and make the ads more compelling and effective.
At BARK, we embraced a strategic and creative approach to meet Muihood’s needs. Our first step was to take on board the clean, refined aesthetic inspired by their Yin and Yang philosophy. They have a sleek design style with vibrant orange accents which we wanted to bring through into their ad content.
We created a range of high-quality assets, each serving a distinct purpose:
Images: We centred the product in each visual, ensuring it was prominently featured. Carefully using Muihood’s orange and white brand colours, we created a cohesive look. We added trust pilot ratings to build credibility in their competitive market, and incorporated clear CTAs with a prominent “Buy Now” button to encourage action. The visuals focused on showcasing the balm’s unique texture and key ingredients while highlighting its main benefits, such as its nourishing and protective qualities. These images were designed for use in static ads to grab attention and drive conversions.
Our videos included dynamic, engaging content that demonstrated the product’s use and highlighted its unique selling points. We incorporated motion graphics to create visually captivating elements, such as the transformation of the balm from oil to milk. These videos were designed to provide more detailed information and build a deeper connection with the audience. They served to drive engagement and enhance the user’s understanding of the product’s value.
Our shorts ads were designed to capture quick, engaging moments that highlight the Good Chi Cleansing Balm. Featuring a combination of product shots and demonstrations of the balm being used, these videos aimed to spark initial interest and boost brand awareness. With concise messaging, they highlighted the key benefits and unique selling points of the Good Chi Cleansing Balm. In paid media, their primary goal was to capture attention and encourage viewers to explore the product further.
Edited to highlight real customer experiences, these videos featured relatable messaging alongside genuine feedback and positive reviews. They included benefits, product shots, and visuals of the product in action from UGC creators. By showcasing authentic experiences and fostering a sense of community, these videos aimed to build trust, increase click-through rates, and drive conversions in paid media.
We also made sure to integrate clear calls-to-action (CTAs) and trust pilot ratings across all creative assets. This focus on performance-driven design was intended to improve credibility, click-through rates and conversions.
The new creative assets were crafted to enhance Muihood’s brand, boost engagement, and ultimately improve sales. We produced a significantly diverse range of creative, spanning polished images, innovative motion graphic videos, and curated UGC to build brand and drive performance outcomes.
The Muihood team are thrilled with the ads, both from a brand perspective and in terms of impact. While the exact figures remain confidential, the performance results have been outstanding and speak volumes for themselves. By simplifying and focusing on a performance-meets-brand creative strategy, it’s possible to create beautiful content that truly drives results.
We worked with the team at BARK and found them all professional and energetic. They took a lot of time to understand our business needs and brand values and created some lovely creative assets for us. Couldn't recommend more.”
