Driving Growth - EO's Journey with BARK

Discover why George, Head of Marketing at EO Charging, champions BARK as their essential agency partner for B2B transition and growth.

Facing the challenge of shifting from B2C to B2B, EO Charging sought an agency capable of delivering comprehensive support across paid media, creative strategy, and ad management. Our holistic approach, validated by our successful collaboration with George at Gorillas, positioned us as the natural choice for EO.

Our partnership significantly boosted EO Charging’s lead generation while reducing lead costs, with notable achievements across LinkedIn, Google, and EO’s website. Our ability to offer a holistic, integrated service package has markedly enhanced their marketing efforts.

Looking forward, EO Charging plans to further their partnership with us, expanding ad strategies and creative efforts to scale their software solutions across the EU and the US.

Transcript

“My name is George and I’m the Head of Marketing over at EO Charging. My role is pretty broad, so it’s a full channel role that covers paid media, creative, the day-to-day running of the marketing team and the key one really is transitioning the company from a B2C business into a purely B2B business.

What were the key challenges or goals faced before partnering with EO?

The previous partner EO had was actually brought in quite a difficult brief to what we would’ve needed BARK to do, mainly because at the time the industry was in position and EO’s offering was significantly different as well.

We needed an agency that would come in and offer both, not just managing our paid media accounts, but setting us up with creative and ad strategy, and that’s one thing that BARK can do holistically, which is a massive benefit to us.

Why BARK, and what were your initial expectations?

The reason I chose BARK was because I had a previous relationship with them at my time at Gorillas, which is where we used them for their creative services only. When we were shooting a number of performance ads, working through the brands that were stocked at the time, they actually carried on working with the business when they got bought by Getir. I knew that we needed both a creative service but also a team that could help us manage our paid media strategy.

And I knew that they originally started off as a paid media strategy as well so it was quite handy that they could offer that joint approach with what we required at EO.

What made you come back to BARK when you Joined EO Charging?

So the reason I came back and worked with BARK was firstly, because of execution and their flexibility as working with them previously, so they were able to deliver on a really quick brief that was very time scale and pressurised, and hit the budget really well, there wasn’t a complete overshot of it. And also I really enjoy working with the people, both in their creative department and in their paid media team.

In what specific areas did BARK provide support to EO?

So BARK has been working with EO for around nine months now, and when they first came in, they were really helping us with our ad strategy and re-building our ad accounts across all our platforms, as we moved away from a B2C business to purely into a B2B business.

They’ve also helped us with our creative strategy and development, filming demos with our CEO for our brand-new software platform called the EO Cloud.

We’re also working with their data team to actually build a full-funnel approach to all of our ad campaigns and how these flow through into our salesforce planning and all the way through to our bid strategy with our sales team.

Can you provide some insights into the creative services BARK has provided for EO?

BARK have provided us with a suite of creative services. Initially, it was really remapping our existing content for a full set of B2C ads.

And now, as we move to a B2B business, they’ve been helping us and doing a full production service across our demo for EO Cloud, which is being used on our website, being used in ads and also being used in sales pitches.

How have we transitioned our creative services to help EO with the B2B side?

BARK have been really helpful as we’ve transitioned into B2B business, mainly because they’ve been able to film demos with Charlie, our CEO on our new EO Cloud software, which we’ve been able to use not just for ads on our paid media accounts but also hosting on our website and also using sales meetings too.

How did BARK help EO with the shoot for their CEO?

So the production side BARK we were able to do a lot of the heavy lifting initially, from finding the shoot location to sourcing the camera equipment, helping us with the shot lists and then ensuring the day ran smoothly and then delivering all the assets on time.

How has BARK helped EO in driving growth and achieving their marketing goals?

BARKs collaboration with EO has been really useful to helping achieve two of our key marketing goals, which was to generate further leads for our B2B sales team and reduce the total cost of leads. Both of these leads have increased significantly, and have been tracked really well across LinkedIn and Google and our own website. and the cost of these leads have reduced significantly as well over the time we worked together.

From your perspective, what sets BARK apart from other marketing agencies you may have worked with?

What sets BARK apart for me and the team at EO charging is their holistic approach to all their services. When you work with BARK, you have key members of the team that you work with on the ad strategy side, the creative services side and the data services side. It doesn’t feel segregated at all, you know that everyone’s talking together working together, which is quite unique for the agency.

How would you describe the overall experiences of working with BARK’s team?

Working with BARK is a really positive one, the whole team have got a realistic approach to everything they offer. I know when I work with my main POC he’s very much over everything we’re doing from an ad strategy, perspective, creative perspective and then data services, too.

They’re also just a fab team to work with on the whole.

Looking ahead, what are your future plans or expectations for the partnership between EO and BARK? 

Looking ahead, we’ll continue to work with BARK on our ad strategy as we transition fully into a B2B business and finalise how it looks like in the future, and we’ll continue to work with them in a creative capacity and scale our software solution across the EU and the US.

What are the key reasons you should consider partnering with BARK?

So the key reasons I would advise another business to work with BARK, firstly would be their holistic approach to all their services, you’re well aware that you can contact one person for ad strategy, their creative services and their data side as well, rather than having to work with a number of different agencies or teams within one bigger agency,

Secondly, is the fact that they’re very much embedded into our team. So we share a slack channel, they’re very easy to contact and very quick to get back to.

And thirdly, it would be their flexibility in regards to speed of delivery, but also flexibility on scale of project from the small ones to significantly large ones.”