How To Step Up Your Ad Game On Meta

This ad stops the scroll by having an engaging question and answer. Next, Tastily is introduced, addressing consumer concerns, all within the first 3 seconds.

2. Test different hooks

Test a variety of different hooks. A hook is something either text based or visual at the start of a video that is designed to capture attention and encourage people to find out more about the product.

Testing different hooks is how you’ll find out what messaging works best for your brand based on the problems users are actually looking to solve.

Draw up a plan and test some of your main USPs against each other to find out which one performs best.

Iterate on this concept and continue testing to unlock further results.

Here’s an example using creatives BARK made for Chilly’s.

We’ve tested a variety of hooks belonging to different themes, to unlock the top performing one.

3. Use social proof

This is often overlooked but is powerful tool for driving conversion.

Building trust is key, as it helps give potential new customers the confidence to make a purchase.

Check out this ad we made for Pom Pom London that really focusses on their amazing reviews:

Here, the review calls out a customer quote and even includes an image of the customers. This is great for addressing people’s hesitations.

4. Experiment!

Experiment with different types of creative and don’t be afraid to try something completely new. This is how you’ll discover new hooks that resonate with your customers and drive great results for your business.

Don’t be afraid to be bold. This can often have the largest impact.

For example, test new visuals that are super close up, use reverse or slow motion footage, or even unexpected camera angles.

Then iterate on what works!

5. Communicate offers clearly

Lastly, make sure that your offer is communicated clearly within your ads and stands out!

Here’s an ad BARK created for Chilly’s, which showcases their Mother’s Day offer.

The ad clearly communicates the exclusivity of the product and the 20% off offer, ensuring that you’re getting the maximum benefit of the promotion. You will get a higher CTR, and higher intent traffic to the site, which will in turn boost your position in the auction and improve performance.

We hope these tips can help you drive some positive performance through scroll stopping ads!

Conclusion

So why should we focus on great creative? It’s an important aspect of paid social which can be used to capture attention in a super competitive auction and ultimately drive results and growth for your brand.

We hope these tips can help you step up your creative game and bring it to the next level!