There’s gold in your Facebook ad comments but mining it at scale is hard.
It’s not uncommon to get >100 comments per day across a slew of individual assets if you’re really pushing the budgets, which means it’s easy to overlook trends that could highlight an opportunity for your marketing message or user journey.
That’s why we’ve created a new tool for our portfolio of clients which pulls all new ad comments into a simple auto-updating Data Studio report.
It’s been live for just a couple of weeks but has already enabled us to spot key insights for our client partners and address common questions in their marketing, which has positively impacted results.
…Not just for our ads, but for the entire business because the insights can be applied to their websites.
Development’s already underway to take this one step further, applying sentiment analysis amongst other revelatory things. Keep your eyes peeled for further news.
Surprisingly, it’s a fairly complex thing to set-up but email me (daniel@bark.london) if this’d be helpful for you too – if there’s enough demand we’ll shoot and share a full breakdown so your brand can benefit from this too.
PS We’ve just launched a super short newsletter with actionable tips and insights like this for performance marketers. If you work in growth, sign up below.
