We’re thrilled to announce our new partnership with Antler, a legendary British travel brand with an extraordinary 110-year legacy of empowering global explorers. As one of the UK’s fastest growing retail brands, Antler represents an exciting addition to our client portfolio. This collaboration represents more than just a business relationship – it’s a union of two brands committed to innovation, quality, and transformative experiences.
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BARK x Antler: Pioneering the Future of Travel Experiences
Apr 24, 2025 |
A Legacy of Exploration
Since 1914, Antler has been more than just a luggage manufacturer. They’re storytellers, design innovators, and champions of travel. Their philosophy is built on the idea that every journey, whether across time zones or just down the road, opens up new possibilities, broadens perspectives, and enriches the way we see the world.
Strategic Focus
Our partnership with Antler is strategically focused on three key markets:
- United Kingdom: Reinforcing Antler’s English heritage and brand awareness in its home market.
- Australia: Strengthening presence in Australia, where Antler’s parent company Strand is based.
- United States: Driving ambitious global expansion in a competitive landscape.
Through this collaboration, we’ll be supporting Antler’s evergreen collections, building excitement around new product launches, promoting innovative new lines, and driving sales growth across all product categories.
A Holistic Approach to Growth
Leveraging our unique performance marketing model, we’ll be supporting Antler across multiple areas:
- Innovative creative strategies
- Smart strategy and paid media management across all search and social platforms
- Performance-driven creative that tells Antler’s rich brand story
- A rapid “test and learn” approach to campaign optimisation
Antler selected Bark as their partner due to our strategic approach and proven track record of scaling brands through performance marketing. “We decided to partner with Bark as from day one, they felt like a natural extension of our team. Their strategic approach, proven track record in performance marketing, and deep understanding of scaling consumer brands via Paid Media stood out” said Sina Holzheu, Media & Strategy Lead at Antler. “We’re excited to see where we can go together and push our growth to the next level.”
Our proposition, blending creative excellence, and smarter use of data to drive improved performance outcomes, aligns perfectly with Antler’s ambitious growth goals across key markets.
Shared Vision
Antler isn’t just selling luggage – they’re selling confidence, adventure, and the promise of meaningful travel. Their commitment to meaningful innovation, reflected in designs that evolve with traveller’s needs, perfectly aligns with our mission to help ecommerce brands think differently and grow sustainably.
From the verdant landscapes of the British countryside to the bustling airports of global metropolises, Antler’s luggage has been a trusted companion for generations. Now, we’re excited to help write the next chapter of their remarkable journey.
Stay tuned as we unveil creative campaigns that capture the spirit of Antler: travelling confidently, venturing boldly, and exploring fearlessly.
