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    Full-funnel Paid Media Agency

    Paid Media Strategy

    A full funnel paid media strategy for faster and more efficient global growth.

    Head of Growth working with Head of Strategy & Client Services

    What we do

    We craft paid media strategies that impact top-line business metrics, not just last-click, ad platform results that don’t assess incremental value. Our full-funnel approach amplifies your brand at every customer touchpoint, creating a cohesive journey that efficiently drives more scalable and profitable growth. 

    Paid Media manager collaborating with team

    Services

    Data as a foundation

    We transform your raw data into actionable intelligence, cleaning and visualising it to extract valuable insights from past marketing efforts. 

     

    Our custom reporting dashboards present complex data in intuitive formats, while our advanced attribution capabilities integrate LTV and MMM analysis to measure the complete impact of your marketing mix across all channels—including offline and retail touchpoints.

    Senior Paid media Exec working with Senior growth manager

    Services

    Insight-driven creative

    We convert data insights into compelling creative strategies. Beginning with your performance data and market research, we develop targeted personas for specific markets. 

     

    By analysing historic creative performance, we identify what resonates at each funnel stage, platform, and placement for each persona. We then translate these insights into testing angles and engaging hooks, systematically validating hypotheses to optimise creative effectiveness.

    New Business and Marketing Lead collaborating with Data Executive

    Services

    Uncovering opportunities

    We identify growth opportunities by analysing historical data alongside our own e-commerce benchmarks, establishing clear objectives for each market and stage in the purchase journey. 

    Starting with high level goals like “30% YoY US revenue growth,” we create SMART targets across all funnel stages. Our continuous performance monitoring enables tactical adjustments while maintaining focus on your overarching business objectives.

    Senior Paid Media Exec on a client call

    Services

    Test, learn and iterate

    We implement a structured testing framework that quantifies the impact of every change. By allocating 10% of budget to creative testing across all channels (recommending at least 20 ad variants are tested in each channel each month), we drive innovation without compromising performance.

     

    Top-performing elements are continuously incorporated into your primary campaigns, creating a virtuous cycle of improvement that keeps your strategy fresh and effective.

     

    What our clients say
    Lions prep meal and box
    Chillys bottles
    Pom Pom London bag
    Days brewing beer
    Four Cans of DASH water
    Hands holding Myota bag
    Tenzing cans
    baby2body app
    Mission tea in cups
    Misfits protein bars stacked

    What our clients say

    “

    We’ve been working with Bark for almost 5 months now and have been really impressed. The entire team are really knowledgable across Meta, Search and Tiktok. The team are really well organised, agile and quick to respond too which makes working with them so easy. Would highly recommend if you’re looking for a strong digital Growth agency!

    Siobhan North,
    Lions Prep

    Great working with the Bark.London team on refining our performance marketing strategy at Chilly’s. It's a core part of our full funnel approach – always tailoring and adapting our content for success. Looking forward to 2024 and bringing in fresh ideas to stay ahead of the game.

    Leah Sheridan,
    Chilly’s

    BARK aren't just the best ad-buyers we've ever come across, they understand the full ecommerce picture across creative and data too, which has been the missing piece. Our sales have grown exponentially since starting with Bark and as a business we're achieving rapid, consistent and sustainable growth for the brand. I can't recommend the team highly enough.

    Ben Boon,
    James Cromwell London & Pom Pom London

    BARK are very clear and responsive in their communication, and extremely proactive in their account changes and suggestions. They provide easy visualisation for key data and are very flexible with our needs.

    Aiden Thomson,
    Days

    The team are consistently testing, giving clear weekly updates on results and being proactive with creative strategy, which makes working with them extremely efficient, and the results we are achieving reflect that.

    Holly Crossley,
    DASH Water

    BARK get into the detail around our products, customer journey, margin profile etc in order to try and come up with winning growth strategies and ways to improve metrics across the board. It makes all the difference to know we have a supportive partner with thorough reporting, who are really responsive and enjoyable to work with.

    Katherine Stennett ,
    Myota

    I have been working with the team at BARK for over a year now on the performance marketing side. The team has helped us to grow our business by over 100%. The team is really knowledgeable, provide weekly insights and are also super passionate about our brand. They always go the extra mile. Can definitely recommend working with them.

    Ralph Strampfer,
    Tenzing

    We've worked with the Bark team for a long time and it feels more like working with an in-house performance marketing team than an external agency. They are so committed to their clients and exceptional at what they do -- we'd be lost without them!

    Caitlin Hanley,
    Baby2Body

    Tom and the team at BARK have been incredible to work with. They grew out business x10 in 12 months and 90% our marketing budget was spent with them. Very responsive, will go the extra mile and see the bigger picture. Highly recommend to anyone looking to scale fast from the start.

    Tom Whittle,
    Mission

    BARK are an incredible agency. One of the rare few that's combined excellent client service with excellent results. They are so good to work with two of my brands work with BARK. They're a first rate team and got us to marketing profitability in less than a month. I have and will continue to recommend to all. They will get you results.

    Jacob Green,
    Misfits
    Here’s our results
    View all Case Studies
    Chillys bottles
    Creative
    Performance
    Data

    Chilly’s


    Revival of a sustainable icon
    Reuseables
    Dishes of food
    LTV
    Data
    Performance

    Detox Kitchen


    Advanced LTV Cohort Analysis
    Food
    Meal Delivery
    Hims products
    Performance
    Data

    hims


    How we drove robust growth for hims & hers in the competitive UK market.
    Telehealth
    Wellness
    Hims products
    Data
    Performance
    Advanced LTV Analysis
    Forecasting

    Hims


    Advanced LTV Analysis and Forecasting
    Telehealth
    Wellness
    Person holding phone with lightyear app
    Creative
    Performance
    Data

    Lightyear


    How we rapidly scaled the leading investment app with paid media.
    Investing
    App
    Not another bill gifts.
    Performance
    Data

    Not Another Bill


    How we revitalised Not-Another-Bill's marketing approach, fuelling their expansion into the UK and Europe.
    Gifting
    Oddbox box of food
    Performance
    Data

    Oddbox


    How we helped ODDBOX rapidly scale their business in just a few months.
    Food
    Subscription Box
    Patch plants in a house
    Performance
    Data

    Patch Plants


    How we launched Patch Plants nationwide.
    Plants
    Piglet in bed bedding
    Performance
    Data

    Piglet in Bed


    How we helped Piglet in Bed scale their business internationally.
    Bedding
    Homeware
    Sleepwear
    Piglet bedding
    Data
    Performance
    Forecasting

    Piglet In Bed


    Advertising Forecasting for Sales Periods
    Bedding
    Pom Pom London bags
    Performance
    Data
    Meta

    Pom Pom London


    Meta Advantage+ Drives Incremental Sales Efficiently At Scale
    Bags
    Accessories
    Pom Pom London bags
    Performance
    Data
    Google

    Pom Pom London


    Google Broad Match Drives Impressive Results For Pompom London
    Bags
    Accessories
    Presscription juice and bottles
    Performance
    Data

    Presscription Juices


    How we helped Presscription Juices grow 300% YoY, twice, through Facebook, Instagram and Google ads.
    Pressed Juices
    Couple sleeping in Simba mattresses
    Data
    Performance
    Forecasting

    Simba Sleep


    Accurate Forecasting For Sales Periods
    Mattress
    Thread boxes and clothing
    Performance
    Data

    thread


    How we supported Thread's growth and international womenswear launch through an optimised Facebook marketing strategy.
    Clothing
    Man sat in chair in house
    Performance
    Data
    Media Mix Model

    Vinterior


    Building A Media Mix Model
    Furniture
    Online Marketplace
    Head of Strategy & Client Services working

    FAQs

    Frequently asked questions.

    Have you helped a brand like mine grow before?

    We have deep experience in Fashion, FMCG, SAAS, Pet care, Health & Fitness, Home decor & furniture, Jewellery & accessories, Personal care, Beauty, Subscriptions, Home office equipment and more. Each brand is unique with its own set of challenges – yours is no different. Importantly, we have built a team that understands eCommerce on a fundamental level, one that knows the right levers to pull to move the needle at each stage of growth.

    Which platforms do you specialise in?

    We’re experts across paid social and paid search, namely Meta (Facebook & Instagram), TikTok, YouTube, Google and Amazon. We’re official Partners to Meta, TikTok and Google, providing our clients with the highest level of support available, access to new technologies and free advertising credits.

    Can you help us launch and scale internationally?

    Yes. The majority of our client partners come to us to quickly scale their current geographies and profitably launch into new markets. Last year alone we successfully launched brands into the USA, European and Australasian markets, helping to average +48% growth for our client partners.

    What makes you different?

    We have extensive experience developing paid acquisition strategies for eCommerce brands, both as an agency and advisors, so we understand the challenges you’re facing beyond just ads, from branding, supply chain, unit economics and more. We also have a relentless focus on hiring and developing the best talent, resulting in an exceptional team that can deliver exceptional service for our clients. Finally, our track record sets us apart. Last year, every brand we worked with for more than 6 months saw an average of +48% YoY growth.

    Your Paid Media Spend Isn’t Growing Your Business. Here’s How To Fix It

    Check out our deck on how top direct-to-consumer brands are optimising their paid media spend for real growth from our recent webinar.

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    Consent*