Bark.London Proud to be a Facebook Marketing Partner
Motley
E-commerce

Motley

Bark started with us as a very new brand, which is notoriously difficult, with limited data and limited budgets.

Over the last year, we've worked with them in a highly collaborative manner, transforming our Facebook account from one that was highly expensive and inefficient into a slick machine.

They've helped us bring down CAC costs significantly, are great at sharing industry insights and learning, and are a good balance of data-driven and creative minded - in the early days, they even wrote our copy for us!
Ilana Lever, Co-founder

THE SITUATION

The jewellery industry isn’t built to bring you properly made, original design at a fair price. Enter Motley – a cult proposition that’s one of the most exciting things to happen to fine jewellery in the past 18 months.

Motley find the world’s best designers to create bold and original collections exclusively for them. Collections that wouldn’t leave the drawing board anywhere else, because they’re intricate and difficult to make.

They don’t compromise on design, and don’t cut corners in production. Motley work with skilled craftsmen, who use artisanal techniques that last. Cutting out middlemen and keeping to an online store model, costs are passed on to you, the consumer, and the unique pieces are simply delivered straight to your door.

THE BRIEF

Having been burnt by a previous agency, Motley made the decision to move their Facebook ads function to Bark.London to leverage a more partnered approach to their key performance channel.

Having launched Motley just 4 months previously, the goal when we started was to help build the brand through paid social, acquire high-value customers and establish a sustainable performance baseline that the Board could get excited about.

THE APPROACH

Working with a startup who essentially had a blank-slate ad-account with minimal data, we took things right back to basics.

Crafting copy that spoke to the ideal customer; designing an ad account structure to introduce, attract and convert prospects; testing different on-site landing pages, product categories and designer collections; and closely collaborating on creative requirements to “stop the scroll” and engage the target audience.

The Results

70% reduction in customer acquisition costs

Hundreds of new customers acquired every month with consistently growing revenues month on month

600%+ increase in Facebook spend whilst reducing customer acquisition costs and increasing average order value

WANT TO GROW? LET'S TALK.

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