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Jollie Socks

Jollie Socks

We saw a 45% increase in online sales since Bark.London started with us. We're just getting started! Bark have got to grips quickly with our company's key long-term objectives and helped us build a sales strategy to serve it.

They clearly understand our brand and because of their thorough testing methodology, gave us great confidence in launching our first ad campaign (and then scaling it).

Total delight to work with, I'd recommend getting these guys on your ads! I'm looking forward to growing my business even more with their support.
Ed Vickers. Founder, Jollie Socks


Ed Vickers founded Jollie Socks in 2012 after becoming uneasy about walking past people sleeping rough and not knowing what to do. After chatting to visitors at a local Shelter, he saw a need he could help with. Socks.

With a well positioned brand built primarily through organic, Ed Vickers, came to Bark to explore paid media as a medium for scaling his business in the key Q4 gifting period.



The brief was simply to build awareness and grow revenue as fast as possible while maintaining profitability, with a view to improving out of season revenue for the long term of the back of the seasonal growth.

With a pair of socks donated to a Shelter for every pair bought, it was a project we were very excited to be involved in.



> Full account set up, structuring and configuration to get the business poised for success right out the gates

> Implement a bespoke paid media strategy focused on improving product discoverability and geared for conversion

> Rapidly test and iterate, with a reasonably small ad-spend

The Results

Jollie's biggest ever month by revenue

45% increase in Q4 revenue

Jollie Socks


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