Bark.London

Creative Strategist (DTC Performance Marketing) (Remote-Office Hybrid)

 

You’re a leading social-first Creative Strategist who wants to help grow the fastest scaling DTC brands.

The Business

We Do Growth.
We’re a specialist remote-hybrid performance marketing agency for high growth ecommerce brands, with one aim: help businesses grow. Practically, we do this with best-in-class paid social and paid search advertising; data & analytics; and performance creative.

We’re also Meta and Google Business Partners.

Our vision is for Bark.London to be a vehicle for our team to achieve what they want to achieve: personal & professional. We’ll support them (you!) in whatever that might be and recognise that it’s our job as an employer to give our team every opportunity to make their goals a reality.

We want to continue building an amazing place to work. A place where you can be yourself, do your best, and ultimately grow as both a person and a colleague. We do this through a supportive culture, flexible working, perks and continuous commitment to learning and development. See more on this below.

Part of becoming a great place to work is that we’re committed to including people of all backgrounds and experiences. That includes race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family or parental status. We want to hear from you!

WHY IS THIS A UNIQUE OPPORTUNITY? (why we’re even hiring)

Over the past three years, we’ve grown in size and reputation extremely quickly by hiring talented people who truly care about getting results for the businesses we partner with, then providing them with the tools, support and training they need to excel. 

We’re a fast growing team that packs a punch and currently manages over 2x the annual spend of the “big 6” agencies on social alone.

We’re currently on pace to double in size again within the next 12 months – headcount estimated to be 40+ and we’re looking for someone who wants to join a quickly growing, well organised people-first business at an incredibly exciting and pivotal time of growth, whilst accelerating their own career.

This is a rare opportunity to join a rapidly growing company – without all the pitfalls of typical ‘startups’ – and personally impact the growth of businesses that are making a real difference. 

OUR CLIENTS

99% of our clients are direct to consumer eCommerce brands and typically fall somewhere into the below categories:

> Fashion, apparel, jewellery

> FMCG

> Plants, greetings & misc. gifts

> Sports & fitness

> Subscriptions

Many are venture capital backed. Many are bootstrapped, founder owned & run. They all trust us to lead their growth.

Importantly, we ensure every client we sign is thoroughly vetted before we even offer to take them on. It’s important to us to grow the right way, with clients who we genuinely want to work with.

Here’s our criteria:

> They’ve got to pass the “lunch test”. They’ve got to be genuine, friendly people to work with. Would we want to hang out or go and have lunch with them? Great relationships breed great work, and we want to give you a supportive environment to work and grow in, not clients who are too demanding with high turnover.

> They’ve got to have a product(s) and brand we can get excited about as a team. Nothing worse than working on a brand you don’t believe in.

> They’ve got to be a proven concept and making sales already. Too many businesses think advertising will solve their issues, when in actual fact they need to work on their model, positioning, brand and offering before introducing significant traffic.

> They’ve got to want to grow and be in a position to support that growth. We partner with businesses to scale their customer acquisition, not just to push buttons in ad accounts.

If they fit this criteria and we want to work together, then we’ll go ahead, but only if we’re sure it will be a strong partnership and only if we’re confident we have the capacity and resource in the team to make it happen.

Just some of our clients (Paid Social, Google PPC, Attribution, Creative):

> Chilly’s Bottles

> Getir

> FreeSoul

> Dash Water

> Not-Another-Bill

> Aligne

…amongst others

OUR TEAM

We’ve gone against the typical agency model and hired an extremely senior to mid-level team first. Logic being, it’s important to build a firm foundation: be in a position to actually provide a great service to clients, and provide consistent up-skilling opportunities to the wider team as we grow.

We’ve gone against the typical agency model and hired an extremely senior to mid-level team first. Logic being, it’s important to build a firm foundation: be in a position to actually provide a great service to clients, and provide consistent up-skilling opportunities to the wider team as we grow.

Paid Media Team

> From Performance Marketing Executives to “Heads Of”, all incredibly strong on data, communication, creative and DTC strategy. As a team, they ensure our clients’ advertising is profitable and efficient as well as leading creative strategy and briefs to drive growth. They have a huge amount of freedom to advise the clients on what they should be doing, and have our full backing.

Data Science Team

> Answering the hard questions and problems that can unlock the next leg of growth for our client partners.

Creative Team (you!)

> A rapidly growing department designing and delivering paid advertising creative that just works. We offer strategy, full high-end production, low-fi influencer or user generated content (UGC), and asset design service combining a mix of photography, videography, motion graphics, copywriting and much more.

Each of our team members is empowered to be a cross-channel specialist. Everyone works and communicates closely with each other at all levels of the business.

The Role

We’re looking for a Direct-To-Consumer specialist Creative Strategist to join us who is excited about taking on a new challenge and growing with us as a business.

Day to day, you will be a part of the full client lifecycle: everything from new business and onboarding new clients, to leading creative strategy across ad accounts (Instagram, Facebook, TikTok, YouTube, Google) and playing a crucial role in growing our clients’ businesses for the long term.

You must be switched on, ambitious, have a positive attitude and a desire to learn new things, as well as the ability to pick yourself up after making mistakes.

Ideally you should have:

> At least 3+ years’ experience in performance marketing in an eCommerce focused role, either agency or client side

> A naturally creative mind

> An exceptional understanding of the nuance of performance-led creative

> A natural ability to synthesise comments, reviews and customer research into clear creative topics, angles and ideas

> A natural ability to succinctly translate these topics, angles and ideas into clear creative briefs, copy, stories and scripts for our Designers and Creators to bring to life

> A desire to stay on top of creative trends, always ensuring BARK is at the forefront of creative strategy for DTC brands

> High attention to detail

We have regular company socials, hangouts, events and meetups, with a real focus on maintaining our company culture. If you’re enthused by being surrounded by a fun, high performing A-team, doing some of the best work of their career, who challenge and bring out the best in each other, we want to hear from you!

Here are some things you should know about how we work and what we expect as a team:

  • Work smart and do work you’re proud of.
  • Your time is your own. Manage it well.
  • Our clients are our partners, always do the right thing for them.
  • Embrace failure, we learn the most when we make mistakes.
  • Get involved and enjoy yourself.

 

THE PACKAGE

> Remote / office working hybrid

> London office

  • Near Old Street Roundabout
  • Roof terrace
  • Cafe & bar
  • Table tennis
  • Bike storage
  • Gym, showers, meditation room

> Performance based bonus scheme

> New business bonus scheme

> 25 days’ holiday

> Learning and development budget (books, courses, events etc.)

> Pension scheme (3% employer, up to 5% employee)

> As a Premium Meta Partner, you’ll get direct access to Meta for confidential first-dibs insights on new tools and media buying approaches, certifications, sponsored events and a whole host of exclusive networking, learning and development benefits for you and your clients

> A load of perks. Exclusive discounts and rewards at over 30,000 brands, cinemas & retailers for you + up to 10 family or friends

> Work Macbook & second screen

> Full home office set-up

> Salary depending on experience

 

WHAT THE TEAM ARE SAYING

A company that really cares about its employees, with loads of room for progression and development. A great team, everyone is a true professional as well as being kind and fun to work with. Always plans for a drink/social, team vibes are great!”

Friendly and rewarding place to work. Unlike other agencies, the clients that are onboarded are picked and we are able to work with them as partners. It is also a great place to progress with regular pay rises and a clear path to progress. The business as such is growing fast which is super exciting to be a part of, it’s doubled in size since I joined and with no signs of slowing down it’s an exciting future ahead.”

Thanks for taking the time to read this and learning about Bark.London. If you’re excited by the opportunity and fit the bill, please get in touch – we’d love to meet you.

Apply Now

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