We see under the hood of a lot of big eCommerce advertisers.
And one of the barriers to growth that comes up time and time again is creative ambiguity – you’re left with questions having seen the ad.
In the performance world, ambiguity costs money. You want to be maximising the value of each ad impression, so here’s a short question you can ask to help do so:
Does this creative tell the whole story by itself or does it require ad copy to fill in some blanks?”
If you’re clear on everything after just one watch – product, offering etc – publish it. If it needs clarifying even slightly, rework things.
Take a look at this example:
