Video is a great form of marketing. Done well, they are super engaging and help people connect with you and your brand, more than just a static image can.
Now there’s a place for static images and we’re actually seeing them convert incredibly well at the moment, but incorporating video into your marketing message is a powerful tool for engagement, brand equity and familiarity – crucial to move prospective customers from the “awareness” stage to the “buyer” mindset.
With video, make sure you upload them to each social network separately. Don’t upload to YouTube then link from Facebook, Twitter, Instagram, LinkedIn to that one video. You’ve got to remember that each platform is designed to keep their users on there as long as possible, and linking out to another platform reduces time on site – not what they want.
As a final pointer, make sure you’ve got call-to-actions (CTAs) in your video and in the copy that accompanies it. It’s crazy how many businesses release high production, engaging video content but fail to get the viewer to act, purely because they’ve failed to give any closing direction or CTA! Don’t be like those businesses…